Why use colors for pharmaceutical products?
The use of colors in pharmaceutical products is worldwide. Colors or colorants are widely used for numerous industrial applications, including but not limited to coloring tablets, capsules, syrups, coating tablets, etc.
There are different FDA rules, quality measurements, and variations for the safe use of pharmaceutical colors. Red, white, blue, yellow, green, and brown are some of the most commonly used colors in the pharmaceutical industry.
Furthermore, coloring compounds are used to market and promote product awareness in the pharmaceutical industry. These colors combine various flavors, including mint, strawberry, and much more to ensure they match all quality standards. To ensure consistency and maximum efficiency, color measurement for the right dosage forms.
If you are a business wondering why colors are used in pharmaceutical products, this blog is for you. Here you will learn why to use colors for pharmaceutical products.
So, let’s dive right in!
Importance of color in pharmaceutical products?
Pharmaceutical colors play an essential role in obtaining therapeutic objectives. Patients find colorful medicines more appealing and comforting, increasing the product’s palatable value. Furthermore, companies need to pay attention to color, size, and shape to reduce the chances of drug counterfeiting.
Drugs or medicines that are coated and tested in different shapes and sizes play an important in creating the difference between various medicines, making it easy and convenient to avoid massive confusion. In addition, colorful medicines work best to advertise products more effectively.
Enhances patient safety and prevents counterfeiting
Color adds significant value to drugs, medicines, and dietary supplements while ensuring your products cannot be interacted with. You can also print the tablet surface with lettering or your company logo.
They are more appealing and influence our senses directly, making an impact on a subconscious level. Coloring drugs is one of the best ways to tell apart each drug from another and better yet, identify different doses.
Types of colors for pharmaceutical products
There are two types of colorants: dyes and pigments are used for various industrial applications, including food, pharma, etc. Lakes, oxides, and non-synthetics are the main pigments used in the pharmaceutical industry.
1. Titanium and iron oxides
There is a wide range of acceptability with these pigments in terms of acceptance, chemical stability, light stability, as well as excellent opacity, but oxides have a limited range of colors and mainly feature dull hues.
2. Aluminium lake colors
Lake colors are created using straight dyes with precipitants and salts through reactions. Blue-colored aluminum lake color offers greater stability and is used as an additive for tablet coating in the pharmaceutical industry. Lakes colors are not soluble in water and are recommended for stringent use to prevent drug counterfeiting.
It is easier to mix the colors of aluminum lakes with a variety of other substances while maintaining their brightness. There may be a correlation between its low opacity and certain particle properties that cause a potential impact on its stability.
3. Non-synthetic (natural) colors
In general cases, synthetically derived colors are highly acceptable, but they may not be feasible due to their high cost and poor stability. Natural color pigments have also many disadvantageous since they are found in a limited range and provide a few hues or colors with poor properties.
Whenever dyes are used in pharmaceutical products, they must comply with the applicable regulations of the country in which the product is intended to be used.
Bottom Line
Pharmaceutical color manufacturers and exporters in India must follow the FDA’s stringent rules, safety regulations, and quality standards to ensure the high-end safety of the product. However, each country has its own set of certified colors and technical information based on which these colors are produced and approved for further industrial applications.
Last but not least, businesses should purchase premium quality pharmaceutical colors from reputed synthetic dyes and pigments to ensure the end quality of a product more effectively.
For more information on the full range of pharmaceutical colors or pigments we produce at our manufacturing facilities, get in touch with us today!